An East Providence, Rhode Island SEO consultant and agency
An SEO Agency for Home Improvement Companies
We love what we do. Sure we wish we spent a little less time in front of our screens, but helping people grow their business and put more food on their families’ tables is worth it.
We love the process, the research, the discovery, the presentations, the meetings, and learning the ins-and-outs of the local competition and industry. We love learning about our clients, their competitors, the people behind-the-scenes, and the stories they have to tell. This lays the foundation for the storytelling aspect of our digital marketing strategy. With a solid plan and an interesting story – the SEO process is bound to succeed!
Customers hear us from word-of-mouth, referrals, email marketing, or by searching for an SEO company in Providence, an SEO company in Rhode Island, an SEO company in New Bedford, an SEO company in Worcester, an SEO company in Springfield, or something similar.
We are a small shop that works with select customers. We help many pest control, plumbing, lawncare, auto glass, and car repair shops focus on their business while we make their bottom lines grow.
Affordable Digital Marketing Expertise
for Home Service Companies
for Carpenters, Electricians, Lawn Care, Pest Control, Plumbers, Roofers, and more!
A Rhode Island SEO Agency
Working as Hard as You Do
Why do you need to work with Busy Beaver?
Why SEO is Important
for Home Service Companies
PPC stands for Pay-Per-Click. It is an online advertising model in which advertisers pay a fee each time their ad is clicked. In other words, it’s a way of buying visits to a website rather than earning them organically through search engine optimization (SEO).
PPC advertising primarily operates through search engines and social media platforms. The most common platform for PPC advertising is Google Ads (formerly known as Google AdWords), where advertisers bid on keywords relevant to their target audience. When users search for those keywords, the ads appear at the top or bottom of the search engine results page.
The key concept behind PPC advertising is that advertisers only pay when someone clicks on their ad, hence the name “pay-per-click.” The cost per click (CPC) is determined through a bidding process, where advertisers compete for ad placement. The bid amount, along with other factors like ad quality, relevance, and landing page experience, affects the ad’s position and visibility.
PPC campaigns require careful planning, keyword research, ad creation, and ongoing optimization to ensure optimal performance and return on investment (ROI). Advertisers can set daily or monthly budgets to control their spending, and they have access to detailed analytics and metrics to track the effectiveness of their campaigns.
PPC advertising offers several advantages, including immediate visibility, precise targeting options, flexibility in budget allocation, and measurable results. It can be an effective strategy to drive traffic, increase brand awareness, generate leads, and promote products or services. However, it’s important to manage PPC campaigns strategically to optimize ad spend and maximize conversions.